Our Certificate & Online Courses for 2023

This is a simplistic description and rather open-ended, but there is a reason for that. There are many types of online courses that target a variety of levels of competence and types of customers/employees. For example, a general interest course on ‘how to knit a jumper’ will probably not have the same course description format, tone, and writing style as anonline degree program from a recognized institution of higher education, but they will have similar types of information.

A great course description can be the decisive factor of whether a student signs up, or clicks away from your online course and never returns. A well-written description is one of the most important aspects of any e-commerce offering. Research has shown that people will simply not buy products online unless they know exactly what they are getting. One e-commerce study found that 20% of purchase failures are potentially a result of missing or unclear product information. Imagine shopping online for an item of clothing and being unable to find the exact sizing measurements and the material it is made of – would you buy that item? It’s exactly the same for online courses, but sadly this is often overlooked andwe are left with lackluster and unclear course descriptions that leave so many of the learners’ questions unanswered.

This is a simplistic description and rather open-ended, but there is a reason for that. There are many types of online courses that target a variety of levels of competence and types of customers/employees. For example, a general interest course on ‘how to knit a jumper’ will probably not have the same course description format, tone, and writing style as an online degree program from a recognized institution of higher education, but they will have similar types of information. So, it will be helpful to break down the course description into specific areas of content – some of these would be considered ‘mandatory,’ while others can be included or left out as needed. For example, if you’re going to place your course on a course selling platform like iSpring Market to sell it online, you will be asked to add a course topic, course format, an author’s bio, and some other information to ‘build out’ your course description.As a result, your marketplace with a course might look something like this:

Without getting into the weeds of digital marketing, just remember that first impressions count – the majority of your prospects will never get past the homepage or course landing page – so make sure you give yourself the best chance of a conversion by capturing their interest and laying out your offering clearly.